History & Heritage

Style, Tradition and Authenticity are the Southern pillars that inspired the creation of Southern Proper, Haberdashery for the Southern Gentleman. Emilie Claire Howard (fondly known as Emmie) and Reagan Hardy Howell co-founded the company in late 2005 and planted the company’s roots in Atlanta, Georgia. By com- bining an appreciation for heritage and fashion, they infused that passion into a men’s clothing line that is much deeper than a south- ern accent. Now the company, under the leadership of Mrs. Howard, is set to develop into dressing the gentleman from head to toe.

Southern Proper is based on men’s décor and dress, and each bowtie (BeausTM) and necktie (GentsTM) is adorned with hand-drawn designs, made of superior king twill silk. The neckties are even hand drawn in the South. And although neckwear is the best way for a man to add a splash of color to his suiting’s, the Southern Proper line has expanded to include boxers, belts, hats, oxfords, polos golf attire, and shorts. You can find these fancies in over 250 specialty men’s retail shops around the country and online.

Emmie Howard, Founder

Heritage

Enjoyed a refined yet simple family farm upbringing in the Tennessee Delta • Got a dash of polish from Brenau Women's College • Had a brief stint on the corporate ladder before founding Southern Proper.

Traditions

Going back home to the farm for the harvest every fall • Family "Duck Hunts" (scavenger hunt for decoys) at Christmas • Friday Movie Dates with the Best Dressed SoPro husband • Ordering dessert at every meal!

Secrets to Success

Business is in the Details • Be your Brand • There is power in saying "thank you" and "I'm sorry" • It's better to be polite than always right • Work harder and smarter • Don’t forget to Pray!

Office Conversation

Food is love, PrepSouth....the trend that SP began! • Football season is one day closer • Cocktails after work? • We need music!

I Raise My Glass To

Manners, Mothers, Mentors and Men!

Hanna Seabrook, Creative Director

Heritage

Spent her childhood on the coast of South Carolina • Adventured to boarding school in Northern Virginia to study art • Learned a bit about good business at Wofford College • Started a full service creative studio that lead her to Southern Proper

Traditions

Hunting antique shops with my mother • Collecting coffee table books and old family photographs • planning trips with my husband • a long game of scrabble • Making the perfect tailgate • Sharing a great bottle of wine • Trying new restaurants.

Talking Points

She lives in ballet flats and button downs • She was named after her grand- mother • She is married to her high school sweetheart • She looks forward to Sunday brunch all week long • She dearly loves to laugh

Drink Of Choice

The Greyhound

I Raise My Glass To

Prep Culture, Creativity and Great Conversation

Ansley Khulke, Director of Wholesale

Heritage

Raised a country club girl on the greens of Augusta National • A true Georgia bulldog • lover of fancy fashions • an old soul at heart.

TRADITIONS

Going home every year for masters week to socialize not to watch much golf • Gathering with friends every chance I get, especially during Holidays or on the never-ending wedding circuit • Family outings to church or lunch • catching up with my sister.

SECRETS TO SUCCESS

Be true to yourself! • Remember when one door closes another one opens • See the good in every situation you face • Know that without God you wouldn't be where you are today • Believe and be confident in yourself and your work!

OFFICE CONVERSATION

I'm hungry • Where are we going for lunch? • What did his shoes look like? • I need a cocktail ASAP • What's going to be the best seller? • Gosh he was so cute!!!

What’s on my Playlist

Old school country, oldies, to dirty, bump and grind rap!

I RAISE MY GLASS TO

Friends, family, Fridays, and fun!!!!!

Eleni Dermatas, Director of E-Commerce

Heritage

Embraces the meaning of her name, Zoe, which means life • Comes from a long line of feisty Greek women • Danced her way through hometown Macon, Ga to earn a design degree from UGA • Followed her passion for design to Charleston, SC • Landed her dream job with Southern Proper thanks to her super talent of being social.

Traditions

Holidays are centered around family and FOOD • A loud, Greek-American family full of life and love and know their way around a kitchen

Secrets To Success

Confidence • True sense of self • The customer is always right • Work hard/Play hard • Believe in your work • Always be grateful • Thank God always.

Favorite Southern City

Without a doubt, Charleston, SC. Nothing compares to the downtown streets filled with southern charm and history. The beauty of this city is unlike any other!

I Raise My Glass To

My family, friends and Southern Proper. OPA!!

Dahlia Bennett, Director of Special Programs

Heritage

Warm but strict Egyptian upbringing in the Northern city of Baltimore • Maryland with a love of style and a passion for fashion.

Traditions

Home cooked gourmet mediterranean meals - family style- while gathered around a large round table discussing daily events • Children running around on the beach while the sun sets and bonfire smores every August • Date nights with my dream guy, and french fries nationwide.

Secrets to Success

LISTENING is a powerful tool • Admit when you are wrong • When possible, surround yourself with productive people • Be passionate about what you do, work hard, and if you are as lucky as I am to love who you work with, success will fall upon you.

Office Conversation

What can we do to "Raise the Bar"? • Do they have good fries? • Because it's Monday! • It's five o'clock somewhere.

I Raise My Glass To

Laughter, Learning, and Leading with the heart

Caroline Lewis, Assistant Director of Wholesale

Heritage

Born a Georgia girl on a little farm in Madison, I spent my days as a tomboy outside chasing my two older sisters. Early on my family made the move to Athens Georgia, however, after high school I left my Dawgs to tailgate on The Loveliest Village on the Plains...and get a little bit of education of course. War Eagle!

Traditions

Cooking in the kitchen when the whole family is at home, laughing with my sisters, riding horses on the farm with my dad, trying to soak up all of the creativity I can from my mother, Taqueria del Sol at least once a week with friends, Dad’s famous “Shakey Shakey” cosmo martini’s

Secrets to Success

“Just be nice” a simple lesson I learned from a teacher in high school, being nice in all aspects of my life is something that I constantly strive for. A smile never hurt anyone!

Office Nicknames

Carol, Curl (slang for Carol), Baby Curl, Curly, you get the picture...

I Raise My Glass To

All recent college grads that are trading in their solo cups for coffee cups. Dream job, check!

Allison Jackson, National Director of Sales

Heritage

Raised under Louisiana cypress and Georgia pine • Grew up wearing grosgrain ribbon and eating jambalaya • Became an expert in lagniappe at LSU • Dabbled in merchandising before uncovering a passion for sales

Traditions

Louisiana football • King cake at Mardi Gras • Lazy Sundays with family • Dancing in the kitchen

Secrets to Success

Love what you do • A fresh manicure makes all the difference • Surround yourself with successful people • Never show up to a party empty-handed • Pretty is as pretty does

Talking Points

Collector of ginger jars and julep cups • Proud owner of a sweet little cavapoo named Bourbon • Believes a great scarf can make an outfit • Loves daisies • Advocate of cocktail hour

I Raise My Glass To

Sass, Siblings and Southern Style

Katie Barth, E-Commerce & PR Specialist

Heritage

Southern girl raised in the big city, Atlanta, of course. Only child backed by a huge family composed of my parents, Nana’s 12 siblings and 150 cousins. Gained an appreciation of wit, charm and gumption at Brenau Women's College. Professional SoPro fan girl before accepting her dream job with the belles of Southern Proper!

Traditions

Sunday church, followed by lunch and a nap. College football season spent yelling at the TV with good food and even better company. The annual family golf tournament in North Georgia. May Day reunion weekend at Brenau—any excuse to wear a pretty dress!

Secrets to Success

You catch more flies with honey. Go the extra mile. Start each day with a grateful heart. Embrace enthusiasm. Thank you notes are always appropriate. Be humble. First impressions are everything. Give God the glory.

Favorite Southern City

Charleston, SC. It's hard to beat an afternoon spent at a farmer's market, exploring the shops and taking in the views at Battery Park. Not to mention the shopping- they don't call King Street the Rodeo drive of the South for nothing!

I Raise My Glass To

Good company, new experiences, southern gentlemen and a stiff glass of sweet tea!