History & Heritage

Style, Tradition and Authenticity are the Southern pillars that inspired the creation of Southern Proper, Haberdashery for the Southern Gentleman. Emilie Claire Howard (fondly known as Emmie) and Reagan Hardy Howell co-founded the company in late 2005 and planted the company’s roots in Atlanta, Georgia. By com- bining an appreciation for heritage and fashion, they infused that passion into a men’s clothing line that is much deeper than a south- ern accent. Now the company, under the leadership of Mrs. Howard, is set to develop into dressing the gentleman from head to toe.

Southern Proper is based on men’s décor and dress, and each bowtie (BeausTM) and necktie (GentsTM) is adorned with hand-drawn designs, made of superior king twill silk. The neckties are even hand drawn in the South. And although neckwear is the best way for a man to add a splash of color to his suiting’s, the Southern Proper line has expanded to include boxers, belts, hats, oxfords, polos golf attire, and shorts. You can find these fancies in over 250 specialty men’s retail shops around the country and online.

Emmie Howard, Founder

Heritage

Enjoyed a refined yet simple family farm upbringing in the Tennessee Delta • Got a dash of polish from Brenau Women's College • Had a brief stint on the corporate ladder before founding Southern Proper.

Traditions

Going back home to the farm for the harvest every fall • Family "Duck Hunts" (scavenger hunt for decoys) at Christmas • Friday Movie Dates with the Best Dressed SoPro husband • Ordering dessert at every meal!

Secrets to Success

Business is in the Details • Be your Brand • There is power in saying "thank you" and "I'm sorry" • It's better to be polite than always right • Work harder and smarter • Don’t forget to Pray!

Office Conversation

Food is love, PrepSouth....the trend that SP began! • Football season is one day closer • Cocktails after work? • We need music!

I Raise My Glass To

Manners, Mothers, Mentors and Men!

Hanna Seabrook, Creative Director

Heritage

Spent her childhood on the coast of South Carolina • Adventured to boarding school in Northern Virginia to study art • Learned a bit about good business at Wofford College • Started a full service creative studio that lead her to Southern Proper

Traditions

Hunting antique shops with my mother • Collecting coffee table books and old family photographs • planning trips with my husband • a long game of scrabble • Making the perfect tailgate • Sharing a great bottle of wine • Trying new restaurants.

Talking Points

She lives in ballet flats and button downs • She was named after her grand- mother • She is married to her high school sweetheart • She looks forward to Sunday brunch all week long • She dearly loves to laugh

Drink Of Choice

The Greyhound

I Raise My Glass To

Prep Culture, Creativity and Great Conversation

Ansley Kuhlke, President of Wholesale

Heritage

Raised a country club girl on the greens of Augusta National • A true Georgia bulldog • lover of fancy fashions • an old soul at heart.

TRADITIONS

Going home every year for masters week to socialize not to watch much golf • Gathering with friends every chance I get, especially during Holidays or on the never-ending wedding circuit • Family outings to church or lunch • catching up with my sister.

SECRETS TO SUCCESS

Be true to yourself! • Remember when one door closes another one opens • See the good in every situation you face • Know that without God you wouldn't be where you are today • Believe and be confident in yourself and your work!

OFFICE CONVERSATION

I'm hungry • Where are we going for lunch? • What did his shoes look like? • I need a cocktail ASAP • What's going to be the best seller? • Gosh he was so cute!!!

What’s on my Playlist

Old school country, oldies, to dirty, bump and grind rap!

I RAISE MY GLASS TO

Friends, family, Fridays, and fun!!!!!

Dahlia Bennett, Director of Special Programs

Heritage

Warm but strict Egyptian upbringing in the Northern city of Baltimore • Maryland with a love of style and a passion for fashion.

Traditions

Home cooked gourmet mediterranean meals - family style- while gathered around a large round table discussing daily events • Children running around on the beach while the sun sets and bonfire smores every August • Date nights with my dream guy, and french fries nationwide.

Secrets to Success

LISTENING is a powerful tool • Admit when you are wrong • When possible, surround yourself with productive people • Be passionate about what you do, work hard, and if you are as lucky as I am to love who you work with, success will fall upon you.

Office Conversation

What can we do to "Raise the Bar"? • Do they have good fries? • Because it's Monday! • It's five o'clock somewhere.

I Raise My Glass To

Laughter, Learning, and Leading with the heart

Caroline Lewis, Assistant Director of Wholesale

Heritage

Born a Georgia girl on a little farm in Madison, I spent my days as a tomboy outside chasing my two older sisters. Early on my family made the move to Athens Georgia, however, after high school I left my Dawgs to tailgate on The Loveliest Village on the Plains...and get a little bit of education of course. War Eagle!

Traditions

Cooking in the kitchen when the whole family is at home, laughing with my sisters, riding horses on the farm with my dad, trying to soak up all of the creativity I can from my mother, Taqueria del Sol at least once a week with friends, Dad’s famous “Shakey Shakey” cosmo martini’s

Secrets to Success

“Just be nice” a simple lesson I learned from a teacher in high school, being nice in all aspects of my life is something that I constantly strive for. A smile never hurt anyone!

Office Nicknames

Carol, Curl (slang for Carol), Baby Curl, Curly, you get the picture...

I Raise My Glass To

All recent college grads that are trading in their solo cups for coffee cups. Dream job, check!

Allison Jackson, National Director of Sales

Heritage

Raised under Louisiana cypress and Georgia pine • Grew up wearing grosgrain ribbon and eating jambalaya • Became an expert in lagniappe at LSU • Dabbled in merchandising before uncovering a passion for sales

Traditions

Louisiana football • King cake at Mardi Gras • Lazy Sundays with family • Dancing in the kitchen

Secrets to Success

Love what you do • A fresh manicure makes all the difference • Surround yourself with successful people • Never show up to a party empty-handed • Pretty is as pretty does

Talking Points

Collector of ginger jars and julep cups • Proud owner of a sweet little cavapoo named Bourbon • Believes a great scarf can make an outfit • Loves daisies • Advocate of cocktail hour

I Raise My Glass To

Sass, Siblings and Southern Style

Anna Rose Souther, Intern

Heritage

Little girl with big dreams and a southern drawl
Studying fashion marketing and management at the Savannah College of Art and Design

Traditions

Saturdays between the hedges • Steamboat ski trips with the fam • sunsets back home on the porch • Friday night dinner at the Fernbank• Wine Wednesdays• Waffle House

Talking Points

lover of all music, but especially country • mommy to a mini Aussie named Dux • wannabe European

Office Conversation

Did y’all hear the new Bieber single?! • can you believe what happened on Empire last night?!!! • I’m hangry • (10:30am) who wants lunch?

Office Nicknames

Subs (don’t ask) • AR

Drink of Choice

Salty Dog, extra salty!

I Raise My Glass To

Adventure, Creativity, and Good Wine!

Ashley Mullen, Internet Marketing and Media Specialist

Heritage

Born and raised in the natural state of good ole Arkansas • Learned how everything is bigger in Texas while being educated at Baylor. Sic em. • Raised on the principle of hard work and a firm believer that style is the truest form of individual expression.

Traditions

Weekends at the family cabin in the backwoods of Arkansas • Traveling to get lost • Getting together with friends and laughing until it hurts • The amusing intensity of family game nights playing dominos • Cooking without a recipe • Top down Jeep drives on country backroads.

Secrets to Success

Treating everyone with respect • Giving your best to everything you do • Be a leader, not a follower • A big smile and a lot of kindness goes a long way • Remembering happiness is a choice • Most importantly, you have to love what you do.

Office Conversation

I'm already hungry... Is it lunchtime yet? • Laughing at everything said in the office • An extra sweet tea for me please! • Can we use that for social media?

I Raise My Glass To

Laughter, good friends, warm hearts, and full stomachs.

Brittany Toland, E-Commerce and Customer Relationship Manager

Heritage

A Georgia peach raised in a one stoplight town. Travelled to the big city of Atlanta to gain a bit of socialization (and education) under the shade of Kennesaw Mountain and by the light of the Crescent Moon.

Traditions

Front porch sitting, daily talks with my mama, scary movie nights with my best friend, lazy Sundays where getting out of bed is optional, Brunch with great conversations and even greater people, Adventuring through Atlanta with a beau in tow.

Secrets to Success

Saying yes and figuring it out later. A Thank You note goes a long way. You’ll catch more flies with honey than with vinegar.

Office Conversation

Ya’ll I’m already hungry. I just need an IV of sweet tea at all times. I really just want some fries. How many likes do we have on instagram?

I Raise My Glass To

Mexican food, A Successful Shopping Trip, Southern Drawls, and a Good Concert

Sarah O'Neal, Intern

Heritage

Born and raised on a South Georgia farm surrounded by family, I spent my younger days as an only child chasing Daddy’s chickens and riding my baby goats in my Barbie jeep. I found my passion for Southern Proper through the Belles and Beau’s Program at Abraham Baldwin Agricultural College. The next thing I knew, I was packing my bags to move to Atlanta to intern under the ladies of the Southern Proper office.

Traditions

Fishing with Daddy. Mexican and Margaritas with Mama. Crab Leg’s at Christmas with the O’Neals. Annual Duck Hunt with the Rusts’.

Secrets to Success

Be sweet. Give your best. Never settle.

Office Conversation

What’s for lunch? • Play some music! • I need a sweet tea.

I Raise My Glass To

The ladies who taught me everything I know: My Mama, My Granny, and My Grandma June.

Alex Whiting, Wholesale Coordinator

Heritage

Born and raised on the coast of Southern California • I spent my childhood under the warm sun with my toes in the sand • I left my heart in California and traveled east to the real USC • Go Gamecocks • Coming from a family that lives and breathes retail, I followed my parents' footsteps and found my new home with Southern Proper

Traditions

Cooking enough food to feed a small army • Always having an open door policy • Riding my bike to the beach and staying til the sun goes down • Tequila Tuesdays and Sunday Brunch

Secrets To Success

Don't be too filtered • Speak your mind • Stay true to yourself and where you come from • Stay calm and forget about the stress of the world, it will all work out

Talking Points

Obsessed owner of an aussidoodle named Farley • Anything Angels baseball • A great food or drink recipe • What's my next meal? (while eating my current one) • online shopping

Drink of Choice

A fresh margarita on the rocks with extra salt

I Raise My Glass To

Summer days, happy hours, and awkwardly dancing the night away