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About Us

HISTORY

Style, Tradition, and Authenticity are the Southern pillars that inspired the creation of Southern Proper, Haberdashery for the Southern Gentleman. Emilie Claire Howard (fondly known as Emmie) and Reagan Hardy Howell co-founded the company in late 2005 and planted the company’s roots in Atlanta, Georgia. By combining an appreciation for heritage and fashion, they infused that passion into a men’s clothing line that is much deeper than a south- ern accent. Now the company, under the leadership of Mrs. Howard, is set to develop into dressing the gentleman from head to toe.

BRAND

Southern Proper is based on men’s décor and dress, and each bowtie (Beaus(TM)) and necktie (Gents(TM)) is adorned with hand-drawn designs, made of superior king twill silk. The neckties are even hand drawn in the South. And although neckwear is the best way for a man to add a splash of color to his suiting’s, the Southern Proper line has expanded to include boxers, belts, hats, oxfords, polos golf attire, and shorts. You can find these fancies in over 250 specialty men’s retail shops around the country and online.

 

MEET THE TEAM

 

EMMIE HOWARD, FOUNDER

HERITAGE

Enjoyed a refined yet simple family farm upbringing in the Tennessee Delta / Got a dash of polish from Brenau Women's College / Had a brief stint on the corporate ladder before founding Southern Proper.

TRADITIONS

Going back home to the farm for the harvest every fall / Family "Duck Hunts" (scavenger hunt for decoys) at Christmas / Friday Movie Dates with the Best Dressed SoPro husband / Ordering dessert at every meal!

SECRETS TO SUCCESS

Business is in the Details / Be your Brand / There is power in saying "thank you" and "I'm sorry" / It's better to be polite than always right / Work harder and smarter / Don’t forget to Pray!

OFFICE CONVERSATION

Food is love / PrepSouth....the trend that SP began! / Football season is one day closer / Cocktails after work? / We need music!

I RAISE MY GLASS TO

Manners, Mothers, Mentors and Men!

 

KATHRYN VALENTINE, PRESIDENT

HERITAGE

Born in an old textile town in North Carolina / Grew up riding horses in Texas in the summer / Fell in love with Charlottesville, Virginia / Happy to live in the South’s greatest city.  

TRADITIONS

Onesies at Christmas / Thursday date night / Friday happy hours

SECRETS OF SUCCESS

Half the battle is showing up / If you love what you do it won’t feel like work

WHAT I LOVE ABOUT THE SOUTH

Swinging on the front porch, drinking Firefly, watching summer rain.  

I RAISE MY GLASS TO

Good friends/Good conversation / Laughing until your cheeks hurt.

 

HANNA SEABROOK, DESIGNER

HERITAGE

Spent her childhood on the coast of South Carolina / Adventured to boarding school in Northern Virginia to study art / Learned a bit about good business at Wofford College / Started a full service creative studio that lead her to Southern Proper

TRADITIONS

Hunting antique shops with my mother / Collecting coffee table books and old family photographs / planning trips with my husband / a long game of scrabble / Making the perfect tailgate / Sharing a great bottle of wine / Trying new restaurants.

TALKING POINTS

She lives in ballet flats and button downs / She was named after her grand-mother / She is married to her high school sweetheart / She looks forward to Sunday brunch all week long / She dearly loves to laugh

DRINK OF CHOICE

The Greyhound

I RAISE MY GLASS TO

Prep Culture / Creativity / and Great Conversation

 

ANSLEY KUHLKE, DIRECTOR OF SPECIALTY ACCOUNTS

HERITAGE

Raised a country club girl on the greens of Augusta National / A true Georgia bulldog / lover of fancy fashions / an old soul at heart.

TRADITIONS

Going home every year for masters week to socialize not to watch much golf / Gathering with friends every chance I get, especially during Holidays or on the never-ending wedding circuit / Family outings to church or lunch / catching up with my sister.

SECRETS TO SUCCESS

Be true to yourself! / Remember when one door closes another one opens / See the good in every situation you face / Know that without God you wouldn't be where you are today / Believe and be confident in yourself and your work!

OFFICE CONVERSATION

I'm hungry / Where are we going for lunch? / What did his shoes look like? / I need a cocktail ASAP / What's going to be the best seller? / Gosh he was so cute!!!

WHAT’S ON MY PLAYLIST

Old school country, oldies, to dirty, bump and grind rap!

I RAISE MY GLASS TO

Friends, family, Fridays, and fun!!!!!

  

ALLISON NOLAN, DEPARTMENT STORE MANAGER

Heritage
Raised in the beautiful Saratoga Springs, NY where summers were split between the horse racing track and the Adirondack mountains / Flew south for college to escape the snow and called Raleigh, NC home for a few years prior to settling in GA.

Talking Points
Being a proud dog mom to a spotted rescue pup named Liberty / Fitting in a yoga class whenever and wherever possible / Randomly meeting celebrities over the years (layover with Earth, Wind and Fire; Fro-Yo with Mark Ruffalo; Paddle boarding with Luke Bryan).

What’s on my playlist?
Fleetwood Mac, Lana del Ray, Outkast and Billy Joel.

Favorite Cocktail
Jalapeño Margs.

Secrets to Success
Expressing gratitude. Staying humble. Finding balance. Treating yo’self. 

 

EMILIE NORTON, E-COMMERCE GROWTH MANAGER

HERITAGE

Born and Raised in the Chicken Capital of the World (Gainesville, GA)

SECRETS TO SUCCESS

The start-up mindset: Fail fast and often

OFFICE CONVERSATION

“Ya’ll I learned this new thing about cloud storage!!!” *crickets*

FAVORITE COCKTAIL

Vodka soda, no exceptions

I RAISE MY GLASS TO

Friends who feel like family, family who feel like friends, cloud storage

  

SARAH O'NEAL, MARKETING COORDINATOR

HERITAGE

Born and raised South of the Gnat Line in Valdosta, Georgia. I found my passion for Southern Proper through the Belles and Beau’s Program while at Abraham Baldwin Agricultural College. The next thing I knew, I was packing my bags to move to Atlanta to work with the ladies at Southern Proper.

TRADITIONS

Fishing with Daddy / Mexican and Margaritas with Mama / Crab Leg’s at Christmas with the O’Neals 

SECRETS TO SUCCESS

Be sweet / Give your best / Never settle.

OFFICE CONVERSATION

What’s for lunch? / Play some music! / I need a sweet tea.

I RAISE MY GLASS TO

The ladies who taught me everything I know: My Mama, My Granny, and My Grandma June.

 

ALEX WHITING, WHOLESALE COORDINATOR

HERITAGE

Born and raised on the coast of Southern California / I spent my childhood under the warm sun with my toes in the sand / I left my heart in California and traveled east to the real USC / Go Gamecocks / Coming from a family that lives and breathes retail, I followed my parents' footsteps and found my new home with Southern Proper.

TRADITIONS

Cooking enough food to feed a small army / Always having an open door policy / Riding my bike to the beach and staying til the sun goes down / Tequila Tuesdays and Sunday Brunch

SECRETS TO SUCCESS

Don't be too filtered / Speak your mind / Stay true to yourself and where you come from / Stay calm and forget about the stress of the world, it will all work out

TALKING POINTS

Obsessed owner of an aussidoodle named Farley / Anything Angels baseball / A great food or drink recipe / What's my next meal? (while eating my current one) / online shopping

DRINK OF CHOICE

A fresh margarita on the rocks with extra salt

I RAISE MY GLASS TO

Summer days / Happy hours / Awkwardly dancing the night away

 

Good friends, Good wine, and good times!!!

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