FIELD OR FANCY


FOR THE 


GENTLEMAN

Style isn't a matter of money, but a matter of manners. 
Style means doing good in the world and dressing your best. Inspired by the gentlemen who were hard working in the field but dressed in their Sunday best for fancy occasions, Southern Proper is classic, courteous, crisp and tied like a well-knotted bowtie.

SOFT & SIMPLE


SOUTHERN STYLE 

It's not just the name....Being both Southern and Proper is our lifestyle. Our heritage means Hospitality reigns supreme and manners matter. 
We believe good things come to those who work hard and are humble.By planting our company roots in Atlanta, we are proud to be based in the heart of the South. 
Celebrating our core values of authenticity, kindness, food, (a little football) and friends....Family is what sets Southern Proper's style apart.

LOYAL


AS A LAB

As loyal as the family dog, our lab logo represents the distinguished yet fun personality of the beloved retrievers we know and love. 
Inspiring us all to be gentle yet strong, hard working yet playful, respectful and well mannered and of course all tied together with the notable red bowtie for a touch of proper.